Viral Beauty Trends Round-Up: Which Live Up to the Hype? and Best budget products

Viral Beauty Trends Round-Up: Which Live Up to the Hype?

In the ever-evolving world of beauty, trends come and go at lightning speed, thanks to social media platforms like Instagram, TikTok, and YouTube. These platforms have become the breeding ground for new beauty ideas, many of which go viral and take the industry by storm. From skincare to makeup and everything in between, viral beauty trends spark curiosity and excitement, but not all trends live up to the hype. In this article, we’ll take a deep dive into the most popular viral beauty trends, separating the true gems from the fads that are best left in 2023. Let’s explore which trends are here to stay and which ones are fading fast.

1. Glass Skin

What it is: Glass skin originated in South Korea and refers to skin that is so smooth, hydrated, and radiant that it resembles glass. The trend emphasizes dewy, translucent, and flawless skin, achieved through a meticulous skincare routine that involves multiple hydrating steps.

The Hype: Influencers and beauty enthusiasts alike have raved about the glass skin look, creating a frenzy around Korean skincare products that help achieve this radiant glow. Social media is packed with tutorials that showcase how to layer serums, essences, toners, and moisturizers to attain glass-like skin.

Does it live up to the hype? Absolutely. Glass skin is not just a fleeting trend—it’s a skincare philosophy that encourages long-term hydration and skin health. The focus on nourishing and moisturizing the skin helps to improve its overall appearance, which means the trend delivers lasting benefits beyond the initial glow. Although the process can be time-consuming, the results are hard to deny. Glass skin may not be a quick fix, but it’s a worthwhile investment in your skincare routine. The trend is likely to stick around as people seek more radiant, healthy-looking skin.

Verdict: Hype Worthy

2. Slugging

What it is: Slugging is a skincare trend where you apply a layer of occlusive product (usually petroleum jelly or similar) over your nighttime skincare routine to lock in moisture. The idea is that this “slug” effect creates a barrier to prevent moisture loss while you sleep.

The Hype: Fans of slugging swear by its effectiveness in healing dry, irritated skin, especially in colder climates. Videos showcasing glowing, hydrated skin after slugging have gone viral on TikTok and Instagram, inspiring many to try this unique method.

Does it live up to the hype? Yes, but with caution. Slugging works wonders for those with very dry or sensitive skin, as it helps trap moisture and repair the skin barrier. However, it’s not for everyone. Those with oily or acne-prone skin should avoid slugging, as it can clog pores and exacerbate breakouts. It’s a solid trend for those who suffer from dry skin conditions, but it’s not universally applicable.

Verdict: Hype Worthy for Dry Skin

3. Skin Cycling

What it is: Skin cycling involves rotating different products (like retinoids, exfoliants, and hydrating treatments) on different nights of the week to avoid irritation while still reaping the benefits of potent skincare ingredients.

The Hype: This trend went viral as people began to seek structured, balanced routines that reduce the risk of over-exfoliating or damaging the skin barrier. It’s been praised for offering a simple, easy-to-follow guide for those looking to incorporate stronger ingredients into their routine without causing irritation.

Does it live up to the hype? Yes, skin cycling can be a game-changer for those who tend to overuse potent products like retinol or exfoliants, which can lead to irritation. By spacing out the days when these products are applied, the skin has time to recover and heal. Dermatologists have also jumped on board with this trend, confirming that it’s a safer way to incorporate stronger skincare ingredients.

Verdict: Hype Worthy

4. The Clean Look

What it is: The clean look is all about minimal makeup and a fresh, polished appearance. The focus is on dewy skin, groomed brows, neutral eyeshadows, and glossy lips. It emphasizes a “no-makeup” makeup look that feels effortless yet chic.

The Hype: Celebrities and influencers have embraced this look for its simple yet sophisticated feel. It’s often linked to “model off-duty” vibes and resonates with the minimalist beauty movement, which prioritizes natural beauty over heavy contouring or bold colors.

Does it live up to the hype? Definitely. The clean look offers a fresh alternative to the overly dramatic makeup styles that dominated beauty trends for years. It celebrates natural beauty, making it accessible and versatile for everyday wear. The clean look is also easy to customize to suit different skin tones and preferences, ensuring its widespread appeal.

Verdict: Hype Worthy

5. Viral Sunscreen Contour

What it is: This trend involves using sunscreen to strategically “contour” the face by applying a higher SPF to the areas you want to keep lighter (like the high points of the face) and a lower SPF to areas you want to appear darker (like under the cheekbones).

The Hype: Touted as a way to achieve a contoured look without makeup, the viral sunscreen contour technique became a sensation on TikTok, with users claiming it could enhance your natural bone structure using sun exposure.

Does it live up to the hype? No, this trend is highly problematic. Dermatologists have universally condemned the idea, stating that uneven sunscreen application can lead to uneven sun exposure, increasing the risk of sun damage and skin cancer. Achieving a contour effect through sun exposure is neither safe nor effective. Instead, proper sun protection with even application of SPF should be prioritized.

Verdict: Hype Bust

6. Soap Brows

What it is: Soap brows are a technique where a bar of soap is used to brush and shape the eyebrows, creating a laminated, feathery look. It’s a more affordable and DIY-friendly alternative to eyebrow gels and brow lamination treatments.

The Hype: Soap brows gained massive popularity for their ability to hold brows in place all day, giving users a sleek, defined look. Beauty influencers on social media have posted countless tutorials showing how to achieve the look with just a spoolie brush and soap.

Does it live up to the hype? Yes, but with some caveats. Soap brows do an excellent job of holding brows in place and creating a fuller appearance. However, not all soaps are created equal—some may irritate the skin or cause flakiness. It’s essential to choose a gentle, glycerin-based soap to avoid these issues. Additionally, if you already have very full or thick brows, this trend may not be as transformative for you.

Verdict: Hype Worthy, With Caution

7. Crying Makeup

What it is: Crying makeup refers to makeup that mimics the natural flush, puffy eyes, and slightly smudged mascara that might occur after a good cry. It’s meant to evoke an emotional, soft, and vulnerable look.

The Hype: This trend took off on TikTok, where creators showcased makeup tutorials that intentionally recreated the effects of crying. The look often includes smudged eyeliner, rosy cheeks, and glossy lips, giving a melancholic, raw beauty vibe.

Does it live up to the hype? While this trend is intriguing and taps into the emotional side of beauty, it’s not particularly practical or long-lasting. The crying makeup look is highly specific and may not work well in everyday settings. For those seeking an artistic or editorial makeup look, it’s worth exploring, but it’s far from an essential beauty routine.

Verdict: Hype Bust

8. Lip Blushing

What it is: Lip blushing is a semi-permanent tattoo technique that enhances the natural color of your lips. The procedure involves implanting pigment into the lips, creating a subtle, blush-toned color that lasts for months.

The Hype: Lip blushing has become incredibly popular due to its natural results and the convenience of waking up with perfectly tinted lips. Many claim it gives the lips a youthful, fuller appearance without the need for fillers or lip products.

Does it live up to the hype? Yes, for the right candidate. Lip blushing offers a long-term solution for those looking to add a subtle tint to their lips without the daily hassle of applying lip color. The results are natural and can last for years. However, the procedure comes with some risks, including swelling and the possibility of an uneven color application. Be sure to visit a reputable practitioner to avoid any complications.

Verdict: Hype Worthy, If Done Professionally

9. Cold Therapy (Ice Facials)

What it is: Cold therapy, or ice facials, involves using ice or cold compresses on the face to reduce puffiness, tighten pores, and brighten the skin. Some variations of this trend involve submerging the face in ice water or using frozen beauty tools.

The Hype: Cold therapy has gone viral for its quick ability to depuff and refresh the face. TikTok influencers frequently showcase their ice facial routines, claiming they result in instantly clearer and more vibrant skin.

Does it live up to the hype? Yes, to a certain extent. Cold therapy can provide temporary benefits like reducing swelling and giving the skin a more refreshed appearance. However, it’s not a permanent solution to skin issues, and it won’t replace the benefits of a consistent skincare routine. It’s a great quick fix for depuffing in the morning but won’t dramatically transform your skin long-term.

Verdict: Hype Worthy for Temporary Results

10. Jello Skin

What it is: Jello skin is another skincare trend from South Korea that emphasizes bouncy, plump skin that resembles the texture of jello. The look is achieved through a combination of hydration, collagen-boosting products, and facial massages that promote elasticity.

The Hype: The hashtag #JelloSkin has garnered millions of views on social media, with users sharing their routines to achieve that firm, jello-like bounce. The trend highlights the importance of skin elasticity, which is often overlooked in favor of brightness or hydration.

Does it live up to the hype? Yes. Jello skin isn’t just about appearance; it focuses on long-term skin health by promoting collagen production and elasticity. The techniques associated with this trend—like facial massages and the use of collagen-boosting products—are well-known for their anti-aging benefits. Achieving jello skin takes time, but it’s a trend that encourages healthy, resilient skin, making it a worthy addition to your skincare goals.

Verdict: Hype Worthy

11. Foundation-Free Makeup

What it is: This trend encourages going foundation-free to let your natural skin texture show through, relying instead on spot concealing and a healthy skincare routine to enhance your complexion.

The Hype: Many influencers have embraced this trend as part of the broader “skin positivity” movement. It’s an antidote to the heavily contoured and full-coverage makeup looks that have dominated in recent years, encouraging a more natural, less covered-up appearance.

Does it live up to the hype? Yes, for those who are comfortable showing off their natural skin. Foundation-free makeup looks emphasize the importance of skincare, shifting the focus away from covering imperfections to embracing and enhancing what you already have. However, it may not be suitable for everyone, especially those dealing with severe acne or pigmentation concerns who may prefer the confidence that foundation offers. Still, this trend is a refreshing change that promotes self-confidence and a healthy skin-first approach.

Verdict: Hype Worthy

12. Blue Light Protection in Skincare

What it is: Skincare products claiming to protect the skin from the effects of blue light emitted by phones, computers, and other screens have surged in popularity. These products often contain antioxidants and other ingredients aimed at reducing the potential damage caused by prolonged exposure to blue light.

The Hype: With more people spending increased time in front of screens, the concern about blue light’s effects on skin health has led to a surge in protective skincare. Brands are promoting serums, moisturizers, and sprays that claim to shield the skin from blue light damage.

Does it live up to the hype? The science behind blue light damage to the skin is still in its early stages, and while some research suggests it may contribute to skin aging, the evidence is not conclusive. Many dermatologists argue that the damage caused by blue light is minimal compared to the harm from UV rays, making sunscreen a more essential protection. While blue light protection products won’t hurt, they may not be necessary for everyone.

Verdict: Hype Bust (For Now)

Conclusion

Beauty trends will always come and go, and while some are worth incorporating into your routine, others may be best left behind. The viral beauty trends of 2023 have sparked curiosity and creativity, offering new ways to think about skincare, makeup, and self-expression. However, it’s essential to separate the truly beneficial trends from those that may do more harm than good. Whether you’re embracing the glass skin glow, trying out skin cycling, or giving soap brows a whirl, it’s always wise to approach beauty trends with a discerning eye and prioritize what’s best for your individual skin and needs.

Ultimately, the trends that stand the test of time are those that promote healthy, sustainable beauty practices, while the fads that fade tend to be more gimmicky or short-lived. So, the next time you see a new beauty trend take over your social media feed, remember to ask yourself: is this hype worth the try?

Best budget products?

Finding budget-friendly beauty products that deliver real results is key to maintaining a healthy skincare and makeup routine without breaking the bank. Many affordable products rival the quality of their high-end counterparts, thanks to innovative drugstore brands and increased competition in the beauty industry. Here’s a list of some of the best budget beauty products across skincare, makeup, and hair care that are not only affordable but highly effective.

Best Budget Skincare Products

1. CeraVe Hydrating Cleanser

• Price: $10 – $15
• Why it’s great: This gentle, non-foaming cleanser is packed with ceramides and hyaluronic acid, which help restore the skin’s natural barrier and retain moisture. It’s perfect for all skin types, especially sensitive and dry skin. Dermatologists often recommend it, and it’s widely praised for its effectiveness without irritation.

2. The Ordinary Niacinamide 10% + Zinc 1%

• Price: $6 – $10
• Why it’s great: The Ordinary is known for offering potent, no-frills skincare at a low cost, and this serum is a star. Niacinamide helps regulate oil production, minimize pores, and even out skin tone, while zinc has anti-inflammatory properties to calm acne-prone skin. It’s a fantastic option for oily or combination skin on a budget.

3. Cetaphil Daily Facial Moisturizer SPF 15

• Price: $12 – $15
• Why it’s great: Cetaphil is a long-standing favorite for gentle skincare, and this moisturizer combines hydration with sun protection, making it ideal for daily use. It’s lightweight, non-greasy, and suitable for sensitive skin. The inclusion of SPF ensures you’re getting basic sun protection, making it a multi-tasker.

4. e.l.f. Holy Hydration! Face Cream

• Price: $12
• Why it’s great: e.l.f. is known for its affordable yet effective products, and this face cream is no exception. It contains hyaluronic acid, peptides, and niacinamide, which work together to deeply moisturize and nourish the skin. It’s great for all skin types, especially those looking for hydration without feeling too heavy.

5. Bioré Deep Cleansing Charcoal Pore Strips

• Price: $6 – $10
• Why it’s great: For anyone struggling with clogged pores or blackheads, these pore strips are a budget-friendly way to tackle those pesky spots. Infused with charcoal, they help absorb excess oil and leave your skin feeling cleaner and smoother.

Best Budget Makeup Products

1. Maybelline Fit Me Matte + Poreless Foundation

• Price: $5 – $8
• Why it’s great: This foundation is a holy grail for many, especially those with oily or combination skin. It provides buildable coverage, blurs pores, and has a natural, matte finish. With a wide range of shades, it’s a go-to for anyone seeking an affordable but high-performing foundation.

2. NYX Professional Makeup Butter Gloss

• Price: $5
• Why it’s great: The Butter Gloss line is a cult favorite for its smooth, creamy texture and rich pigment. It provides a beautiful, non-sticky shine and comes in a variety of shades. It’s perfect for those looking for an affordable lip gloss that feels luxurious.

3. Wet n Wild Color Icon Blush

• Price: $4 – $5
• Why it’s great: Wet n Wild’s Color Icon Blush has been loved for years due to its pigmentation and blendability. The color payoff rivals more expensive blushes, and it comes in shades that flatter a wide variety of skin tones. A little goes a long way, so it’s long-lasting as well as affordable.

4. Essence Lash Princess False Lash Effect Mascara

• Price: $5
• Why it’s great: This mascara has gone viral for a reason: it delivers voluminous, long lashes that look almost like false lashes. For just $5, you get intense length and definition without clumping or smudging, making it one of the best budget mascaras available.

5. e.l.f. Bite-Size Eyeshadow Palettes

• Price: $3
• Why it’s great: These mini palettes pack a punch with highly pigmented shadows in both matte and shimmer finishes. They’re travel-friendly, versatile, and incredibly affordable, offering quality that rivals much more expensive brands. With a variety of color options, there’s something for every style.

Best Budget Hair Care Products

1. Aussie 3 Minute Miracle Moist Deep Conditioner

• Price: $5 – $6
• Why it’s great: Known for its deep conditioning power, this product is perfect for dry or damaged hair. In just three minutes, it leaves hair feeling soft, hydrated, and shiny. It’s ideal for those looking for a quick, affordable fix for moisture-deprived locks.

2. OGX Renewing + Argan Oil of Morocco Shampoo

• Price: $5 – $8
• Why it’s great: This shampoo is a favorite for its hydrating properties and delicious scent. It helps repair and strengthen hair while leaving it soft and shiny. The argan oil-infused formula works wonders for all hair types, particularly for those with dry or frizzy hair.

3. Not Your Mother’s Beach Babe Texturizing Sea Salt Spray

• Price: $5 – $8
• Why it’s great: If you love the look of effortless beach waves, this affordable sea salt spray helps create that tousled, textured look without weighing down your hair. It’s great for adding volume and enhancing natural waves for an undone, laid-back style.

4. Garnier Fructis Sleek & Shine Anti-Frizz Serum

• Price: $5 – $7
• Why it’s great: This serum is a must-have for anyone struggling with frizzy or unmanageable hair. It smooths and adds shine without making hair feel greasy or weighed down. For under $10, it’s a fantastic solution for sleek, glossy hair that stays frizz-free.

5. Batiste Dry Shampoo

• Price: $6 – $8
• Why it’s great: Batiste’s Dry Shampoo is a lifesaver on days when you don’t have time to wash your hair. It absorbs excess oil and adds volume, making your hair look fresh and clean. It’s an essential budget-friendly product for anyone with a busy lifestyle.

Best Budget Body Care Products

1. Dove Deep Moisture Body Wash

• Price: $5 – $7
• Why it’s great: This body wash is creamy, hydrating, and gentle on the skin. It’s perfect for those with dry or sensitive skin and provides a luxurious feel without the high-end price tag. Plus, it leaves the skin feeling soft and moisturized after every shower.

2. Palmer’s Cocoa Butter Formula Moisturizing Body Lotion

• Price: $5 – $6
• Why it’s great: Known for its rich, deeply hydrating formula, this lotion helps to keep skin smooth and moisturized all day long. It’s particularly good for dry skin and is often recommended for improving skin texture and reducing the appearance of scars or stretch marks.

3. Tree Hut Shea Sugar Scrub

• Price: $6 – $8
• Why it’s great: Tree Hut scrubs are a favorite for their exfoliating power combined with moisturizing ingredients like shea butter and oils. The sugar scrub buffs away dead skin, leaving it smooth and soft. With a variety of scents to choose from, it’s a pampering experience without the luxury price.

4. Vaseline Intensive Care Cocoa Radiant Lotion

• Price: $4 – $6
• Why it’s great: This body lotion is great for locking in moisture, especially during the colder months. The formula is non-greasy yet deeply hydrating, making it perfect for those with dry or rough skin. Plus, the cocoa butter gives the skin a radiant glow.

5. Nivea Essentially Enriched Body Lotion

• Price: $6 – $8
• Why it’s great: Known for its ultra-hydrating formula, this lotion is great for very dry skin. It contains almond oil and other nourishing ingredients that leave the skin feeling soft and smooth without being overly greasy. It’s a budget staple for deep hydration.

Conclusion

Budget beauty products have come a long way, and it’s entirely possible to build an effective skincare, makeup, and hair care routine without spending a fortune. Brands like The Ordinary, CeraVe, e.l.f., and Maybelline offer incredible options that deliver professional-level results at a fraction of the cost of high-end products.

From affordable moisturizers and cleansers to budget-friendly makeup staples, these products prove that you don’t need to spend a lot to look and feel your best. The key is to find products that work for your unique skin and hair needs while ensuring you get value for money.

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