The beauty industry has long been a space for self-expression, creativity, and inclusivity, and LGBTQ+ entrepreneurs have played a major role in reshaping its landscape. From makeup to skincare and fragrance, these brands not only bring high-quality products to the market but also advocate for representation, diversity, and equality. Whether you’re looking for cruelty-free cosmetics, gender-inclusive skincare, or bold and vibrant makeup, these LGBTQ+ beauty brands should definitely be on your radar.
Fluide Beauty is an unapologetically bold and inclusive brand that creates makeup for everyone, regardless of gender identity. With a mission to amplify queer voices and redefine beauty standards, Fluide offers vibrant lipsticks, colorful eye paints, and stunning nail polishes. Their products are vegan, cruelty-free, and designed to celebrate the diverse spectrum of identities within the LGBTQ+ community.
Must-Try Product: Universal Gloss
This high-shine, multi-use gloss works on lips, lids, and cheekbones, delivering a luminous, dewy finish for all skin tones.
Founded by makeup artist Jessica Blackler, Jecca Blac is a UK-based brand that prioritizes gender-inclusive beauty. Originally created to serve the transgender and non-binary communities, Jecca Blac focuses on providing products that offer coverage, correction, and enhancement for all identities. The brand also supports LGBTQ+ charities and initiatives.
Must-Try Product: Correct & Conceal Palette
This concealer palette is designed to cover beard shadow and discoloration, making it a game-changer for those seeking full-coverage, blendable formulas.
Gloria Noto, a queer makeup artist, founded NOTO Botanics with a vision for clean, gender-fluid beauty. The brand offers minimalist, high-performance skincare and makeup infused with natural botanicals. NOTO is also committed to giving back, with a portion of profits donated to organizations supporting LGBTQ+ rights and social justice.
Must-Try Product: Multi-Benne Stain
This multipurpose lip and cheek stain adds a natural flush of color while nourishing the skin with organic ingredients.
Created by life partners Matthew Malin and Andrew Goetz, Malin+Goetz is a skincare and fragrance brand known for its minimalist formulas and unisex approach. Their products are designed with sensitive skin in mind, utilizing gentle yet effective ingredients. Plus, their signature scents—like the cult-favorite Dark Rum Eau de Parfum—are perfect for anyone who loves sophisticated, gender-neutral fragrances.
Must-Try Product: Vitamin E Face Moisturizer
A lightweight, hydrating moisturizer that soothes and protects all skin types.
Drag superstar Kim Chi launched KimChi Chic Beauty to bring over-the-top glam to everyone. The brand features colorful, dramatic makeup products that make self-expression easy and fun. It’s also affordable, cruelty-free, and inclusive, offering a variety of shades and formulas for every skin tone.
Try Product: PotDe Crème Eyeshadow
This long-lasting, highly pigmented eyeshadow is perfect for achieving bold, drag-inspired looks.
Freck Beauty is best known for its cult-favorite freckle makeup, but the brand also offers skincare and color cosmetics with a focus on clean ingredients. Founded by Remi Brixton, Freck Beauty embraces individuality and self-expression, with products designed to enhance natural beauty rather than mask it.
Must-Try Product: Freck OG
The original freckle pen that allows you to create realistic, long-lasting faux freckles with ease.
Another standout in the gender-inclusive beauty space, We Are Fluide offers highly pigmented makeup that celebrates diversity and self-expression. Their mission is to create products that empower individuals of all gender identities to express themselves authentically.
Must-Try Product: Liquid Lipstick in “Candy Bar”
A bold, long-lasting liquid lipstick that delivers high-impact color without drying out your lips.
Blurring the lines between traditional gendered scents, Boy Smells creates candles, perfumes, and body care products that embrace gender-fluid fragrance experiences. Founded by partners Matthew Herman and David Kien, the brand celebrates self-acceptance and personal identity through unique, nuanced scent profiles.
Must-Try Product: Hinoki Fantôme Candle
A captivating blend of Japanese cypress, resin, and spice, perfect for creating a cozy, gender-neutral atmosphere.
Founded by drag queen Trixie Mattel, Trixie Cosmetics is a playful, vibrant brand with high-impact products. From pastel blushes to glitter-packed lip glosses, everything in the collection is designed for those who love bold, colorful beauty.
Must-Try Product: Trixie Stick Blush
A creamy, blendable blush stick that delivers a radiant, buildable glow.
An extension of The Phluid Project, which promotes gender-free fashion and self-expression, Phluid Beauty offers inclusive and cruelty-free beauty products designed for all identities. Their mission is to challenge conventional beauty norms and promote self-love.
Must-Try Product: Gender-Free Fragrance
A versatile, non-binary fragrance designed to suit everyone, regardless of gender identity.
Choosing to shop from LGBTQ+ beauty brands is more than just buying great products—it’s about supporting businesses that champion inclusivity, representation, and equality. These brands are paving the way for a beauty industry that welcomes and celebrates all identities, proving that beauty is truly for everyone.
Next time you’re restocking your skincare or makeup collection, consider adding a few of these amazing LGBTQ+ beauty brands to your cart. You’ll not only look fabulous but also contribute to a more diverse and accepting industry!
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